Updating an Icon: Design Q&A on BlackBerry Passport Silver Edition

How do you update a successful design like BlackBerry Passport?

Released last fall, the device remixed many of the core elements that people associate with BlackBerry — productivity-focused design with a great keyboard — to create something innovative and new. An award winning design, the BlackBerry Passport has been recognized as a Red Dot: Best of the Best 2015 and an iF DESIGN AWARD 2015 winner. It’s also garnered strong reviews from journalists and customers.

Most importantly, it’s become a valued productivity tool for successful people everywhere, including celebrity chef Tyler Florence, this real estate agent, senior hospital executive, manufacturing executive, non-profit founder, software engineer, tech journalist, legal administrator, pharmaceutical CEO, software manager, insurance salesman, corporate IT manager and these workers from multiple industries.


Di Tao, BlackBerry’s Senior Industrial Designer, led the project and faced the daunting task of improving on this already-successful device. With today’s launch of BlackBerry Passport Silver Edition, the efforts are finally seeing the light of day. We sat down with Taodi to talk through some of the thinking that led to the thoughtful evolution that BlackBerry Passport Silver Edition represents.

Florio: What was the motivation to evolve the existing design of the BlackBerry Passport?

0059Di: When we designed our first Passport, we took a radical approach with a unique format and design language, creating an iconic product that represents BlackBerry innovation. For BlackBerry Passport Silver Edition, our focus was to take the design of Passport to a more premium level while extending its appeal to a broader audience.

Florio: What exactly has changed in the design?

Di: The overall structure of the device has been optimized from inside out to improve user experience and antenna performance. We have enhanced the strength of the device both visually and physically. We wanted form and materials that would give BlackBerry Passport Silver Edition a powerful and striking presence — something that would stand out in a sea of devices. We’ve also refined the profile of device, so it fits more comfortably in one’s hand and pocket.

Florio: What guided the material and other changes to the body of the device?Oslo_Frame

Di: The overall device has a very unique tactile and visual quality. The knurled pattern on the back cover provides grip and comfort, making one feel secure when holding it in your hand. The metal frame further enhances the solidness and substantiality as well as durability. The machined details around the functional elements such as camera and receiver speak the quality of precision and premium quality.

Florio: What inspires you as you evolve an existing design like BlackBerry Passport?

Di: Scientific and professional instruments, analog cameras, and modern classic furniture — many of them have unique qualities and characters that enable people not only to utilize but enjoy their functions. We value those qualities and also see them as source of inspiration.

Oslo_Device 2Florio: What are the iconic BlackBerry elements that endure even as we evolve our design?

Di: Frets — the metal bars separating the rows of keys —are the most iconic part of BlackBerry devices with physical keypads. They play an important role in making keyboard easy and intuitive to use. The frets of this design have evolved from the bars on older BlackBerry products. They are now built around the touch-sensitive keypad and are fully integrated with the device.

Florio: What design element are you most proud of in the new Blackberry?

Di: The overall simplicity, structure, and the precision of the design details have made this device one of my favorite BlackBerry devices.

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Official BlackBerry Passport Silver Edition Unboxing Video

We’ve heard you loud and clear. You LOVE the BlackBerry Passport, and in any color. Today, I’d like to introduce you to the latest addition to the BlackBerry Passport family – the BlackBerry Passport Silver Edition.

You’ll quickly see in this unboxing video that this device is nothing short of sleek and sexy with its stainless steel frame and diamond patterned back. (**watch out for that charger, slippery little sucker #firstunboxing)

(Side bar: As I mentioned in the video, BlackBerry Blend brings the power of your BlackBerry to your computer and tablet. Want to learn more? Check out these posts, or visit BlackBerry.com/Blend)

“Ok, Mel, so let’s get down to brass tacks – we know the BlackBerry Passport has an amazing battery, 10.3.2 OS, both BlackBerry World and Amazon Appstore. So, what’s new with the BlackBerry Passport Silver Edition?”

Glad you asked:

  • The stainless steel frame has been reinforced to provide extra strength and durability.
  • The keyboard has been improved to make typing easier.
  • The rounded corners and diamond weave pattern on the back were added for an improved grip and confidence in your hand.
  • Bevelled edges around the front facing camera and a protective border to the rear camera protect both from wear and tear.

Buy a BlackBerry Passport Silver Edition and Get Accessories

The BlackBerry Passport Silver Edition is available starting today from ShopBlackBerry, and to celebrate this new addition to our family, we’re offering up to $130 USD of accessories with every purchase. You can get official BlackBerry accessories like the Flex Shell, Flip Case and Sync Pod.

Check out ShopBlackBerry in Canada and the U.S. for your local offers. For those in Europe, don’t worry. The BlackBerry Passport Silver Edition will be launching in our European stores in the coming weeks:

For more information on the BlackBerry Passport, visit BlackBerry.com/Passport.

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It’s BBM’s Birthday, But The Gift’s For You

We’ve been celebrating the 10th birthday of BBM all week!

If you haven’t had a chance to read about the origins of BBM or recap some of our favorite moments, you should take a look! BBM has come a long way, and as excited as we are about the past, we’re even more excited about the future.

BBM_Anniversary_Sticker_Party_DecorIn 2015 we’ve already had three major releases, and we’re not slowing down. I’ll have more to share soon about the next update to BBM, but in the meantime, let’s celebrate 10 years of keeping in touch, 10 years of making plans, 10 years of getting together, and 10 years of sharing moments with friends.

To celebrate, starting today through August 1 2015 (the official 10 year anniversary of BBM), we will be releasing a brand new “Happy Birthday BBM” sticker pack in the BBM Store. As our thanks to you, this sticker pack will be available for free for one day only. Make sure to visit the BBM store from your phone and grab the sticker pack, because after August 1, it will go back to its regular price.

Thanks for being part of BBM history! We look forward to writing the next chapter with you.

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Looking back at the last 10 years of BBM

This week marks an important milestone. Saturday is the 10th anniversary of the birth of BBM, and it has left many of us reflecting on how far we’ve come. What started as a simple PIN-to-PIN, text-only, BlackBerry smartphone instant messaging solution has become a thriving, cross-platform global social network with text, visual and animated messages, money transfer options, secure video meetings, and an incredibly engaged community.

As part of the week-long celebration, we’ve asked the team about their favorite milestones and moments. Here are some of the most impactful events in BBM history:


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Rock Star Turned Renaissance Man Works Creatively with BlackBerry (Pictures)


“Live fast, die young, leave a good-looking corpse” was Duff McKagan’s mantra in the late 80s and early 90s, when he was the hard-partying bass guitarist for Guns N’ Roses.

GnR, as the legendary rock group was known to fans, might have been at the top of the world, but McKagan’s out-of-control lifestyle nearly left him at the bottom of a grave.

Having survived his 20s, McKagan emerged a wiser man with a re-found appreciation for work and life. “Work creatively, live richly,” has been McKagan’s mantra for the past several decades, as he has remade himself into a Renaissance Man: an author of magazine columns and New York Times best-selling books, founder of a wealth management firm, member of several popular bands that continue to sell out arenas worldwide, and doting husband and father.

“When I was in my 30s, I thought by now I’d be retired and lounging in a big overstuffed chair at home,” said McKagan in a recent interview from his Seattle home, a respectably gentrified Tudor on the shores of Lake Washington. “That was the fantasy. The reality is that I’m 51 now, and life hasn’t slowed down at all, and I don’t know when it will.”


To manage his busy life, McKagan relies on his BlackBerry device, most recently a Porsche Design P’9983. Indeed, McKagan devoted a whole chapter in his most recent book, How to Be a Man (and other illusions) on why it lines up perfectly with his workstyle.

“A BlackBerry is for business. For my business, it’s a place to check and respond to e-mails, post my gig dates through Twitter, and write my columns,” McKagan said. “I’m a grown man now, father of two teenaged girls, a working musician, published author, who lives a clean, healthy lifestyle. People ask me how I manage all of this. I tell them there are no secrets. You wake up every morning and you have a certain amount of hours to fill with whatever you want. Use those hours, be passionate about creating things, and working with people, and creating community and you’ll be amazed at what you can accomplish.”

Watch the video interview above that we filmed with McKagan in Seattle and visit the Web page on BlackBerry.com to learn more. And read about other creative professionals who rely on BlackBerry devices. BlackBerry Classic users include this celebrity fashion blogger, high-profile commercial photographer, digital marketing agency CEO, club DJ, and this fine arts photographer. For the BlackBerry Passport, read about this luxury home architect, and celebrity chef and entrepreneur Tyler Florence.

Pastry Chef to Rock Star

McKagan has always been serious about his work. Nothing was ever handed to him. The youngest son of eight children raised by Irish-American parents in a working-class district of Seattle, McKagan dropped out of high school in the 10th grade to play in punk bands. Even then, he supported himself as a full-time pastry chef while earning his GED.


“There is a work ethic here, especially among people my age…there’s the Pearl Jam guys, the Nirvana guys and the Soundgarden guys,” he said. “It does rain a lot [here], so we’d all go down to our basements, play music, and everyone would share equipment.”

At 19, McKagan moved to Los Angeles to the epicenter of the 80s heavy metal scene. Mötley Crüe, Ratt, Dokken, and Poison were some of the bands ruling the clubs in Hollywood then. Guns N’ Roses was always a little different from its peers, though. Less hairspray and makeup. A harder blues-rock sound. And much greater success, with a reported 100+ million albums sold.

But any contentment was an illusion. Money was flowing in from the hits and constant touring, but the band members were feuding and drug use was rampant. McKagan hit rock bottom in 1994 when he nearly died after his pancreas burst from alcohol and other abuse.


At 30, McKagan began to rebuild his life. As he chronicled in his best-selling memoir, It’s So Easy: and other lies, McKagan’s first step was to swap his addictions. Drugs and booze were replaced by hard-core martial arts, distance running and mountain biking. Then he found the woman who would become his wife, fashion model Susan Holmes. He went back to college for his bachelor’s degree in business. And he started and played in popular bands: the supergroup Velvet Revolver, which included former members of GnR and Stone Temple Pilots; Jane’s Addiction; Kings of Chaos; and many others.

‘I Typed and Typed and Typed’

It was while touring with these bands in the mid-2000s that McKagan began using a BlackBerry, at first for just email, but eventually to write whole magazine columns that he would send straight to his editors at ESPN, Playboy and Seattle Weekly.

“I always loved writing, but I feel like I really started writing when I got my BlackBerry,” said McKagan. “It was the first time I could take these crazy thoughts in my head and actually get them out. This little device became my journal on the road. Backstage and in hotel rooms all over the world, I typed and typed and typed.”

Today, “my Blackberry is the hub of my productivity. I have written probably 250,000 words on the BlackBerry. It’s wild to think I’ve literally written two books with it, authored a ton of columns, and recorded vocal and guitar riffs that end up being huge parts of songs that we lay down at the studio. It keeps me organized and energized and secure that all of my information is genuinely safe and private.”


A Tuned Instrument

Privacy became especially important several years ago when McKagan, who had been dispensing financial advice for years in his columns, helped start a wealth management firm aimed at musicians. Suddenly, he had clients whose financial details he needed to keep as secure as his own.

Productivity remains McKagan’s top priority, though. “I’m as comfortable writing on my BlackBerry as I am on a laptop,” he said. “I’ve written on tour buses, planes, airports. The most memorable places: I wrote chapters of my book in the Panama City airport at 2 in the morning during a seven-hour layover, and on a ferry crossing the North Sea from Liverpool to Belfast.”

“People in my family have an iPhone. For me, it’s just impossible to type on it and be fluid,” said McKagan. “It’s kind of like trying to play this cheap guitar and not being able the finger the thing. That’s what an iPhone is to me. My BlackBerry, meanwhile, is an instrument tuned for what I need to do.”

McKagan also likens his BlackBerry to his Harley-Davidson Road King motorcycle and his black leather jacket – classics that help him get the job done. Tools, in other words, not toys.

“As a grown-ass man of this modern age, I believe there are certain things we must do – and should not do – to retain some dignity in this time of social media jibber-jabber and insta-everything,” writes McKagan in How to Be a Man. “Yeah, I’ve got a Twitter account, but I don’t update it every time I pass by an ironic t-shirt. Sure, I take pictures on my phone once in a while, but I’d rather live in the great moments of my life than make sure that I get a picture of them.”

Old-School Loyalty

It’s not just pragmatism. McKagan is a big believer in old-school values, and loyalty is high on that list. Loyalty to his family, friends and bandmates, to his Seattle hometown, to his musical first loves – and to his BlackBerry. Here’s McKagan, from How to Be a Man:

“I stand up for my gadget and am constantly amazed by iPhone snobbery. But, really, this speaks to how we deal with loyalty. I’m a loyal motherf**ker. I know a bunch of us are. Whether it’s OG punk rock or rap, Calvin Klein briefs, Pennzoil, or the girl that we love, there are men of this modern age who insist on loyalty…


Loyal people grew up with a good dog. Loyal people have a mom they think is a saint. Loyal people get disappointed when others break their trust. Loyal people stay with their BlackBerry…

The BlackBerry is a rare species to spot in the wild these days, but it’s out there. We BlackBerry users know who each other are, and I sense a whiff of dignified air when we cross paths. We nod knowingly. BlackBerry owners are the ones taking care of all of the real business that makes our world go around…

You all wouldn’t know this stuff. You’re too busy posting to Instagram, while we’re busy getting it done.”

Visit BlackBerry.com to read more about Duff and his thoughts on work, life – and BlackBerry.


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Q and A: BlackBerry Classic Keeps this Pro Golfer Swinging

Lori Kane LPGA

Four-time LGPA tournament winner Lorie Kane sees herself as something of a classic – a professional who gets the job done without grandstanding. That’s just one of many reasons why the veteran pro golfer loves her BlackBerry Classic. She identifies with the brand’s quality and staying power.

Kane learned golf from her dad when she was just five but did not join the LPGA Tour until she was 31, a relative latecomer to the big leagues of women’s golf. As if to make up for lost time, she began raking in championships and other honors right away, one high point being admitted into the prestigious Order of Canada in 2006. Kane is now in her 20th season on the LPGA Tour, an impressive career during which she has earned almost $7 million.

Kane has used BlackBerry devices since the mid-2000s when sponsor Bell Mobility supplied her with her first mobile phone. Last year she upgraded to the BlackBerry Classic.

(Read about other happy Classic users, from this entrepreneur and activist, this commercial photographer this financial TV guru and this digital marketing agency CEO, to this Toronto Maple Leafs executive, this high-tech CTO, this retailer/app developer,  this club DJ and this fine arts photographer.)

Donny Halliwell: What BlackBerry feature originally won you over?

Lorie Kane: The keyboard. I am the least techie person I know – I rely on my five nieces to educate me – and BlackBerry made it the easiest for me to leave my regular old flip phone.

Halliwell: You have an amazing career – a classic, as you said, like your BlackBerry. What does classic mean to you?

Kane: To me, classic means simple — not over the top, not trying to be overpowering. Feeling comfortable with who you are. Remembering your history while looking forward to the future. I think that’s how I see myself. BlackBerry and I have gone forward, but we come back to the things that have made us who we are. In my golf game, while I always try to improve, I tend to come back to what I know best. My golf swing was built on timing and good fundamentals. I think that’s what BlackBerry was built on: good, strong fundamentals. So I see classic as somebody who is moving forward but very classically.

With all the changes that have come and gone, I’m still with BlackBerry. I think it’s because I’m a very proud Canadian and I want to weather this storm with them. I know that they’re going to come out on the other end with a lot of exciting things.

classic keys

Halliwell: Do you have a favorite BlackBerry app?

Kane: BBM. That by far is my staple. All of my friends use it, even if they don’t have a BlackBerry. I’m not home on Prince Edward Island (Canada) very often so I rely heavily on my BlackBerry to communicate with my family. My whole family has BlackBerrys and BBM is a wonderful thing to help keep me connected to my mum and my sisters.

Halliwell: What has been the biggest change in your technology habits since you started using BlackBerry?

Kane: I’ve stopped carrying a computer with me. It’s much easier to use my BlackBerry because it gives me access to everyone via emails, text messages, BBM. While I think we’ve lost the idea of communicating by voice, BlackBerry has made it easy for me to talk to people via email. They can get me wherever I am in the world. The feeling that I’m being looked after by fellow Canadians is comforting.

Halliwell: Any advice for any young golfers out there or young professionals looking to get ahead?

Kane: Be yourself. Don’t be afraid to ask questions and push yourself every day. When you wake up in the morning, set the standards high and live the best life you can live.

Pricing and Availability

Tee up for productivity on a BlackBerry Classic. U.S. customers can own an unlocked Classic for just $349.99. They can also get the Classic via T-Mobile for zero down and $18.33 a month for 24 months. Verizon and AT&T also offer good deals. In Canada, look to carriers such as Bell, Telus, Rogers, and others.

For an unlocked Classic, U.S. and Canadian consumers also may buy directly from ShopBlackBerry. I also recommend regularly checking here for availability in your region. (Note that pricing differs per market).

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Hey CIO! Six Reasons to Check Out the Budget-Friendly, Secure BlackBerry Leap

Originally posted on Inside BlackBerry for Business Blog:

BB_Leap_StartUp_Final_Keyboard_032515You know enterprise mobility has gone mainstream when BYOD gets an entry in UrbanDictionary.com. Or has it? According to a survey released this month by CIO magazine, only 56% of organizations globally have made any investments in mobile. A lack of IT resources is to blame – 52% cited budget constraints as their greatest roadblock, while 38% pointed to a lack of qualified staff.

Similarly, a Ponemon Institute survey released in March revealed that half of large enterprises don’t have a mobile security budget. This is a problem: the majority of mobile breaches – 75% by 2016, according to Gartner – are the result of mobile apps that have been misconfigured by users and/or mismanaged by IT managers. Such errors can cause just as much damage to a business as a complex, targeted attack.

Recent news around Greece’s budget crisis and China’s falling stock market might have your CFO…

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10 years of BBM

BlackBerry Principal Architect and “inventor” of BBM, Gary Klassen

BlackBerry Principal Architect and main creator of BBM, Gary Klassen

Where were you on August 1, 2005?

Gary Klassen knows where he was. The man who “invented” BBM was sitting at his desk, nervously twirling his thumbs as hundreds of people started downloading and using BlackBerry Messenger version 1.0 for the very first time.

Originally planned to be included as part of the BES 4.1 release, BlackBerry Messenger (which wouldn’t be known formally as BBM until 5 years later) got a bit of a head start, as employees began to share the beta internally at Research In Motion (now BlackBerry). As a result, BlackBerry Messenger had a thriving community of users, before it was even released.

Only a handful of people were involved in the first version of BBM, which was originally called QuickMessenger until Jeremy Kettle coined the term BBM – BlackBerry Messenger – during an early meeting.

The name stuck (and was eventually added to the English Collins Dictionary in 2012).


[A map of the first BBM Social Graph at BlackBerry – courtesy of @gehr]

[A map of the first BBM Social Graph at BlackBerry – courtesy of Gary Klassen]

Jonathan Nobles was the first product manager for BBM in 2005. When I told him it was the 10th Anniversary of BBM he could hardly believe it.

“We were experimenting with various instant messaging ideas. We discovered that if we took the existing PIN to PIN solution, and wrapped it in a nice GUI (Graphical user interface), we had a great product”.

Gary confirmed this. “PIN to PIN [messaging] always had D’s and R’s,” he said, referring to status updates showing when messages were Delivered and Read by users, “but they weren’t on by default”. Turning those features on in BBM created a pioneering sense of real-time presence that’s now standard for many instant messaging applications.

“BBM was the first form of text communication that was instant, cross-carrier, and mobile, in a time when people were still attached to their PCs,” says Klassen, who still invents things as a principal architect at BlackBerry. “With desktop IM’s, you could show up as ‘online’, but you might not be at your computer. BBM was the first to be always with you, and you were truly always ‘online’.”

The speed with which messages were sent, delivered and read was matched only by the speed at which BBM grew. BlackBerry Messenger was one of the first over-the-air (OTA) apps available for BlackBerry Smartphones.

Low cost + low bandwidth + instant delivery was a recipe for success that continues to this day.

Indeed, BBM has grown incredibly: it’s also a social media platform, a medium for advertisinggaming and m-commerce, and the foundation of business-collaboration and highly-secure messaging services.

Notice anything different? BBM 1.0 used A’s instead of R’s (to indicate ‘Read’) because the designer interpreted the wireframe incorrectly. This was quickly fixed.

Notice anything different? BBM 1.0 (above) used A’s instead of R’s (to indicate ‘Read’) because the designer interpreted the wireframe incorrectly. This was quickly fixed. Our overall user interface has evolved a bit since then, too (below).

bbm ui 2015

At its heart, BBM remains an excellent way to communicate, which is why users remain incredibly loyal.

BBM is celebrating 10 years of connecting people globally and I want to hear your story. Do you remember when you first started using BBM? (Bonus points if you can remember who your first contact was!)

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Gartner EFSS Magic Quadrant Recognizes WatchDox by BlackBerry as a ‘Visionary’

Originally posted on Inside BlackBerry for Business Blog:

(This blog is from Billy Ho, Executive Vice President, Enterprise Products and Value Added Solutions at BlackBerry)

When BlackBerry looked at WatchDox’s approach to Enterprise File Synchronization and Sharing (EFSS), we were impressed. Among their competitors, WatchDox was doing something different: creating a unique, data-centric architecture that ensures that security travels with a file regardless of where it goes — even after downloaded by a third party. This is true digital rights management applied to enterprise data and it makes it much easier to share files and collaborate while maintaining the kind of security and control that BlackBerry’s enterprise customers expect.

In fact, we were so impressed, we bought the company. It’s part of BlackBerry’s ongoing efforts to develop a comprehensive enterprise portfolio of products and services that make it easy for people to work and collaborate — securely — whenever and wherever they want. WatchDox’s visionary — yet…

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The A to Z of QNX in Cars

Originally posted on the QNX Auto Blog


Over 26 fast facts, brought to you by the English alphabet

A is for Audi, one of the first automakers to use QNX technology in its vehicles. For more than 15 years, Audi has put its trust in QNX, in state-of-the-art systems like the Audi virtual cockpit and the MIB II modular infotainment system. A is also for QNX acoustics software, which enhances hands-free voice communications, eliminates “boom noise” created by fuel-saving techniques, and even helps automakers create signature sounds for their engines.

B is for Bentley, BMW, and Buick, and for their QNX-powered infotainment systems, which include BMW ConnectedDrive and Buick Intellilink.

C is for concept vehicles, including the latest QNX technology concept car, a modded Maserati Quattroporte GTS. The car integrates an array of technologies — including cameras, LiDAR, ultrasonic sensors, and specialized navigation engines — to show how QNX-based ADAS systems can simplify driving tasks, warn of possible collisions, and enhance driver awareness.

D is for the digital instrument clusters in vehicles from Alpha Romeo, Audi, GM, Jaguar, Mercedes-Benz, and Land Rover. These QNX-powered displays can reconfigure themselves on the fly, providing quick, convenient access to turn-by-turn directions, back-up video, incoming phone calls, and a host of other information.

E is for experience. QNX has served the automotive market since the late 1990s, working with car makers and tier one suppliers to create infotainment systems for tens of millions of vehicles. QNX has been at work in safety-critical industrial applications even longer — since the 1980s. This unique pedigree makes QNX perfectly suited for the next generation of in-vehicle systems, which will consolidate infotainment and safety-related functions on a single, cost-effective platform.

F is for Ford, which has chosen the QNX Neutrino OS for its new SYNC 3 infotainment system. The system will debut this summer in the 2016 Ford Escape and Ford Fiesta and will be one of the first infotainment systems to support both Apple CarPlay and Android Auto.

G is for GM and its QNX-based OnStar system, which is now available in almost all of the company’s vehicles. GM also uses QNX OS and acoustics technology in several infotainment systems, including the award-winning Chevy MyLink.

H is for hypervisor. By using the QNX Hypervisor, automotive developers can consolidate multiple OSs onto a single system-on-chip to reduce the cost, size, weight, and power consumption of their designs. The hypervisor can also simplify safety certification efforts by keeping safety-related and non-safety-related software components isolated from each other.

I is for the ISO 26262 standard for functional safety in road vehicles. The QNX OS for Automotive Safety has been certified to this standard, at Automotive Safety Integrity Level D — the highest level achievable. This certification makes the OS suitable for a wide variety of digital clusters, heads-up displays, and ADAS applications, from adaptive cruise control to pedestrian detection.

J is for Jeep. The QNX reference vehicle, based on a Jeep Wrangler, showcases what the QNX CAR Platform for Infotainment can do out of the box. In its latest iteration, the reference vehicle ups the ante with traffic sign detection, lane departure warnings, curve speed warnings, collision avoidance alerts, backup displays, and other ADAS features for enhancing driver awareness.

K is for Kia, which uses QNX technology in the infotainment and connectivity systems for several of its vehicles.

L is for LG, a long-time QNX customer that is using several QNX technologies to develop a new generation of infotainment systems, digital clusters, and ADAS systems for the global automotive market.

M is for Mercedes-Benz, which offers QNX-based infotainment systems in several of its vehicles, including the head unit and digital instrument cluster in the S Class Coupe. M is also for market share: according to IHS Automotive, QNX commands more than 50% of the infotainment software market.

N is for navigation. Thanks to the navigation framework in the QNX CAR Platform, automakers can integrate a rich variety of navigation solutions into their cars.

O is for the over-the-air update solution of the BlackBerry IoT Platform, which will help automakers cut maintenance costs, reduce expensive recalls, improve customer satisfaction, and keep vehicles up to date with compelling new features long after they have rolled off the assembly line.

P is for partnerships. When automotive companies choose QNX, they also tap into an incredibly rich partner ecosystem that provides infotainment apps, smartphone connectivity solutions, navigation engines, automotive processors, voice recognition engines, user interface tools, and other pre-integrated technologies. P is also for Porsche, which uses the QNX Neutrino OS in its head units, and for Porsche 911, which formed the basis of one of the first QNX concept cars.

Q is for the QNX CAR Platform for Infotainment, a comprehensive solution that pre-integrates partner technologies with road-proven QNX software to jump-start customer projects.

R is for the reliability that QNX OS technology brings to advanced driver assistance systems and other safety-related components in the vehicle — the same technology proven in space shuttles, nuclear plants, and medical devices.

S is for the security expertise and solutions that Certicom and QNX bring to automotive systems. S is also for the advanced smartphone integration of the QNX CAR Platform, which allows infotainment systems to support the latest brought-in solutions, such as Apple CarPlay and Android Auto. S is also for the scalability of QNX technology, which allows customers to use a single software platform across all of their product lines, from high-volume economy vehicles to luxury models. And last, but not least, S is for the more than sixty million vehicles worldwide that use QNX technology. (S sure is a busy letter!)

T is for Toyota, which uses QNX technology in infotainment systems like Entune and Touch ‘n’ Go. T is also for tools: using the QNX Momentics Tool Suite, automotive developers can root out subtle bugs and optimize the performance of their sophisticated, multi-core systems.

U is for unified user interface. With QNX, automotive developers can choose from a rich set of user interface technologies, including Qt, HTML5, OpenGL ES, and third-party toolkits. Better yet, they can blend these various technologies on the same display, at the same time, for the ultimate in design flexibility.

V is for the Volkswagen vehicles, including the Touareg, Passat, Polo, Golf, and Golf GTI, that use the QNX Neutrino OS and QNX middleware technology in their infotainment systems.

W is for the QNX Wireless Framework, which brings smartphone-caliber connectivity to infotainment systems, telematics units, and a variety of other embedded devices. The framework abstracts the complexity of modem control, enabling developers to upgrade cellular and Wi-Fi hardware without having to rewrite their applications.

X, Y, and Z are for the 3D navigation solutions and the 3D APIs and partner toolkits supported by the QNX CAR Platform. I could show you many examples of these solutions in action, but my personal favorite is the QNX technology concept car based on a Bentley Continental GT. Because awesome.

Before you go… This post mentions a number of automotive customers, but please don’t consider it a complete list. I would have gotten them all in, but I ran out of letters!

This post was first published at the QNX Auto Blog. Visit QNX Auto to read the latest industry news and initiatives from our automotive experts.

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